a multilingual CRM for a global pharmaceutical client
Multilingual CRM, localisation, design system governance | YUJ
Designed a Japanese and English CRM for a global pharmaceutical client, leading a team of three designers.
- Role
- Led a team of three designers.
- Scope
- Product design, multi-role dashboard, localisation strategy, usability testing, design system governance.
Client and platform names are described at an industry level to respect confidentiality.
The problem
A global pharmaceutical client needed a CRM that worked in both Japanese and English, with a dashboard for managing healthcare professionals and organisations across several user roles, for a field force estimated at 1,300 to 1,800 medical representatives.
Approach
Designed a multi-role dashboard for managing healthcare professionals and organisations.
Owned the localisation strategy and ran cross-cultural usability testing for the Japanese market.
Governed the design system through shared component standards and reviews of engineering implementations.
Outcome
Delivered a Japanese and English CRM with a multi-role dashboard, supported by a design system governed through shared component standards and engineering implementation reviews.